About Us

Welcome to Joel Bray & Associates Private Wealth Management. We are a team of financial professionals who are committed to guiding affluent Canadians toward their financial goals. We use strategies designed to fit your unique needs—whether personal or business—and we work daily to anticipate your evolving financial life.

Learn more  

Our Approach

We will build your plan always to reflect your changing needs and inspire confidence in your complete financial well-being. Our proactive and synchronized approach is based on experience and insights gained in serving a variety of clients over the years. Yet we always meet every new client with a fresh perspective to consider their goals and uncover their unique needs.

Learn more  

Giving Back

We give back to the communities in which we live and work. Individually, and as a team, we support several causes and contribute to a variety of organizations. The community benefits, and we grow as individuals and a team as a result.

Learn more  

Our Solutions

No two clients are the same. That is why we provide comprehensive solutions specifically tailored for your unique needs to manage your wealth and achieve your goals.

Tax Planning

Taxes are a critical consideration that impact every aspect of your financial life. As part of a holistic planning approach, we’ll integrate sophisticated tax planning solutions to help manage the complexities of your wealth and ensure your overall plan is tax-efficient.

Investment Planning

We are guided by a disciplined investment approach that leverages the combined talents of IG Wealth Management’s investments team and leading global investment partners. This helps unlock a world of opportunity, so you can confidently pursue your goals and financial well-being.

Estate Planning

Creating a legacy for the people, organizations and causes you care about requires proactive planning. We will help you create a carefully structured estate plan that reflects your unique wishes, protects your wealth and provides clarity to those you love.

Our Team

Joel’s passion and enthusiasm, as well as his knowledge in a short period of time are what make Joel the rising young star that he is with IG Private Wealth Management. We have had great success in working with Joel and his entire team to provide financial freedom for our family. He has shown a high level of integrity and we trust him immensely.

Tim M.

Read more

Education Centre

There’s an easier way to help you shape your philanthropic legacy. Continue your tradition of charitable giving and experience the benefits of a private foundation, without the upfront costs and administrative responsibilities.
John Maynard Keynes once famously noted “In the long-run we are all dead.” Investors can count on a similarly long-term truth: in the long-run stock prices rise, but in the short-run they are notoriously hard to forecast. No matter what increments of time are examined – days, weeks, or years – stock markets tend to go up roughly two thirds of the time


What you need to know about coronavirus market activity

Featuring Bill Chornous, IG's Senior VP of Investment Strategy.

Market Volatility – Fund update (Martin Downie, CFA)

Martin has more than 30 years of investment industry experience. During this time he has established a proven track record based on a sound investment discipline and process.

Market Volatility - Fund Update (Les Grober)

Les has led investment teams through multiple market cycles during his 25+ years in the fund management industry.